Leverage Your Website’s Search Engine Ranking Using SEO Practices
The world of Search Engine Optimisation (SEO) is complex and constantly changing. Many companies strive to take advantage of ranking high on the search results page through publishing content on their websites.
But with millions of blog posts and content published online, it is difficult for people to see your content. Using the SEO best practices, you can increase your chances of ranking high up on the search page.
What is SEO?
SEO is the abbreviation of search engine optimization. Search Engine Land defines SEO as “the process of getting traffic from the ‘free, organic, editorial, or natural search results on search engines.”
It is the practice of increasing the quantity and quality of traffic on your website through organic search engine results. This means that you can leverage your rank on the search page with the right efforts and quality content without paying for advertising.
What goes into SEO?
In leveraging your rank to dominate the top of the search engine, you should know the parts of SEO.
- Quality of traffic – On the internet, you can attract all people in the world to your content but not everyone is relevant to your field. Imagine if people are coming to your site because Google told them you are selling mouse traps when you are selling computer mouse and other computer accessories. It’s important that your traffic is relevant to your business because your content helps you to be a credible information source, and it also helps you attract more customers.
- Quantity of traffic – When you have the right people clicking on your content from search engine results pages (SERPs), getting more traffic is better. Don’t be deluded by the vanity metrics. High traffic is not good if the target audience of your content is not reached.
- Organic results – While ads comprise a huge amount of many SERPs, you can still rank up in SERPs without paying for traffic. It is any traffic you receive that you did not pay for.
How does SEO Work?
Using search engines is as easy as typing or speaking what you want to find into a box and Google, Yahoo!, Bing or whichever search engine you’re using and instantly replies with a long list to relevant web pages that could possibly answer your query.
But what actually goes into the process of SEO?
Your search engine, let’s say Google, has a website crawler that compiles all the content and information they could find on the internet. They bring back all the information to the search engine to build an index. Then, the index is submitted through an algorithm that attempts to match all the data related to your query. This is the search engine part of SEO.
The optimisation part involves the improvement of the content of all the websites so people who have queries on search engines can understand what they are seeing and these users redirected by search will find the content useful and palatable.
Optimisation comes in many forms and includes more than the ones we mentioned above. If you are looking to increase the competitiveness of your website and rank in search engines, look for a reliable partner in optimising your website like Flexisource IT.
Flexisource IT is your innovation partner, building you fully managed, reliable digital marketing and analytics teams of top-calibre IT experts in the Philippines. Our flexible outsourcing or flexisourcing, hybrid staff augmentation model helps you personalise teams fitted according to your needs.
Bernard is a well-motivated and hardworking person who has acquired extensive training and experience in digital marketing. His broad experience in working with various international brands has helped him developed a strong capacity to manage multiple projects on strict timelines that adhere to brand identity and values. With his years of experience in digital marketing, he goes beyond the average marketers to help businesses achieve outstanding results.
