Digital Marketing

What is MUM and Does it Affect the Ranking Factor?

What is MUM and Does it Affect the Ranking Factor?

Since Google was first launched in 1988, we have relied on the distinguished search engine for everything and anything we need to know. Since then, it continues to improve to understand the nuances of our queries—along with it is SEO. Now, the tech giant is coming out...

Improving Your E-Commerce Through SEO

Improving Your E-Commerce Through SEO

It is a wonderful feeling starting your e-commerce business and seeing your products sell.  However, just relying on paid ads to make sales will consume much of your profit. The good thing though is that you can get the same results with your website when you improve...

8 Strategic Ways To Optimise Your SEM Campaign This 2023

8 Strategic Ways To Optimise Your SEM Campaign This 2023

Today, many businesses use Search Engine Marketing (SEM) to drive traffic, surge revenue, and reach potential customers. SEM has provided companies a huge opportunity to increase sales at a relatively low cost per acquisition. However, SEM campaigns can do more harm...

TikTok: The New Search Engine?

TikTok: The New Search Engine?

TikTok came out with a new search feature. A lot of people, especially the youth, already use it.  But what is this new search engine exactly? Will it give Google a run for its seat as the search engine king? In this article, we will find out what is up with the new...

Most Commonly Outsourced Services Your Business Needs

Most Commonly Outsourced Services Your Business Needs

Your business needs more for it to prosper and grow. It needs your focus on the important aspects and leaving the other business processes to outsourced services.  Relying only on the capabilities of your in-house staff is sometimes not enough. Running a business,...

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