Digital marketing is one of the top growing industries worldwide. With the advent of technology and the internet, many businesses have been using digital marketing to remain competitive, advertise their goods, and promote their company.
This is why digital marketing demands have also been growing steadily. In fact, according to Web Trainings, the Australian Market for digital marketing talents has been experiencing scarcity for about 30% of its demand.
So, if you plan on having a long-term career in this field, this article is for you. This article tacks the top 10 digital marketing certifications by various institutions worldwide.
Table of Contents
What is Digital Marketing?
Before discussing the top digital marketing courses, we must first understand the basics. Thus, digital marketing uses digital tools to promote products, services, or brands. Marketers can use it for various activities like advertising, social media marketing, email marketing, and web design.
Digital marketers use many different tools to measure the effectiveness of their campaigns. They track things like how long someone spends on a website or if they click on an ad.
10 Must-have Digital Marketing Courses for Marketers
The internet offers vast resources to learn digital marketing and its fundamentals. And while this is an excellent option to upskill your skill, having a certification is more likely to help you in your job searching.
We have compiled a list of the best online digital marketing courses to guide you. Likewise, here is a list of the top 10 digital marketing certifications you should have.
1. Google Digital Marketing & E-commerce Professional Certificate
Google Digital Marketing & E-commerce Professional Certificate is a course offered by Google through the Coursera platform. In this program, students will learn digital marketing, e-commerce, and analytics essentials. Moreover, students taking this digital marketing certification will learn topics such as Search Engine Optimization, Google Analytics, and AdWords.
This course is free for Coursera users and can be completed within six months.
2. HubSpot’s Digital Marketing Course: Get Certified in Digital Marketing
HubSpot is a digital marketing company offering various products and services. One of the products is the HubSpot Digital Marketing Course. The course is designed for those who want to get certified in digital marketing.
The course covers everything from social media to SEO, email, web analytics, and more. At the end of the program, there will be an exam to test your knowledge on these topics. Students need to score at least 80% to pass it.
It is probably one of the best digital marketing certifications offered for FREE by HubSpot Academy. The course comprises nine lessons with 37 videos and 11 quizzes. You can complete this course for a total of 5 hours or less.
3. Digital Media & Marketing by Duke Univesity
The Duke University Digital Media and Marketing Certification is a professional certificate program for students who want to learn more about digital media and marketing. The program is designed for working professionals, recent graduates, or those looking to make a career change.
The digital marketing certification provides the knowledge and skills needed to succeed in the digital media industry. It is open to anyone interested in digital media, marketing, or both. The program includes self-paced with 12 courses (six core courses and six electives) offered through Duke University’s Fuqua School of Business.
4. Digital Marketing Specialization by University of Illinois at Urbana-Champaign
Digital Marketing Specialization Certification is a certification program for digital marketing professionals. It is a specialization in the University of Illinois at Urbana-Champaign’s Master of Business Administration in Digital Marketing. The specialization program was launched in Fall 2017 and is the only one worldwide.
The specialization is intended to provide students with specialized knowledge, skills, and abilities required to be successful managers, strategists, and practitioners in today’s digital marketing environment. The coursework includes 12 hours from four different areas: Digital Marketing Strategy, Online Advertising Strategies, Social Media Marketing Strategies, and Analytics for Digital Marketing.
5. Meta Certified Digital Marketing Associate
The Meta Certified Digital Marketing Associate course is a comprehensive training on digital marketing. It helps students build a strong foundation of the skills and knowledge needed to succeed in this field. This digital marketing certification will help you learn how to use digital marketing channels such as social media, email marketing, search engine optimization, and content marketing to drive traffic to your website.
6. Google Analytics certification
Google Analytics certification is essential for digital marketers who want to take their careers to the next level.
The Google Analytics Individual Qualification (GAIQ) certification certifies individuals as qualified professionals in Google Analytics. The GAIQ exam tests individuals on how to use Google Analytics and applies this knowledge to real-world scenarios.
The GAIQ exam consists of 75 multiple-choice questions and must be completed in 90 minutes. You can study for the exam using the official GAIQ preparation guide or by taking a course from an authorized training partner.
7. Harvard Digital Marketing Strategy
The Harvard Digital Marketing Strategy Certification is a certificate program that teaches you how to use digital marketing tools and techniques to achieve measurable results. This digital marketing certification is perfect for marketers who want to learn how to use digital marketing channels to generate more leads and sales.
8. LinkedIn’s Become a Digital Marketing Specialist
LinkedIn has been in the news for a while now. They have been expanding their services and adding new features to their platform. They recently announced launching a new certification program to help people become digital marketing specialists.
This program comprises 11 courses with 19 hours worth of content. In this course, students can upskill their analytical and tactical skills in marketing and help their business grow through digital marketing, planning, content strategy, SEO, and analytics.
9. American Marketing Association (AMA) Digital Marketing Certification
AMA Digital Marketing Certification is a certification by the American Marketing Association designed to help individuals in the digital marketing industry. The certificate will help them gain a competitive edge and grow their career.
Furthermore, this digital marketing certification provides an opportunity for those looking to grow their careers in digital marketing. They will be able to learn about various aspects of the field and get hands-on experience with different tools and strategies.
The course covers social media, Search Engine Optimization, Analytics, eCommerce, Email Marketing, Mobile Marketing, etc.
10. Stanford University Machine Learning Certification
Stanford University Machine Learning is one of the top digital marketing certifications marketers should have. The certificate provides students with the knowledge and skills needed to work in machine learning.
The course can be taken online and includes lectures, interactive programming exercises, and a final project. Students will learn how to develop supervised learning algorithms that classify input data using training data. They will also learn how to use these algorithms for real-world problems such as predicting which movies users will like or determining whether an email message is spam or not.
Start Your Digital Marketing Career at Flexisource IT!
Whether you are a tenured digital marketer or only starting your career, these ten digital marketing certifications will likely help you in your journey. With these ten certifications in your resume, you will establish your capability and showcase your knowledge in digital marketing to any company.
And if you are looking for a way to start your career, Flexisource IT is hiring! Visit our career page now!
Pamela is a full-time content writer and a lifelong Philomath. Her previous experience as a research analyst made her passionate about traveling the world and understanding how it works. During her day off, you can often find her indoors, writing stories or oil painting.
